The Polish company Asgard, operating in the market under the Blue Collection brand, is a renowned supplier of promotional products. The company showcased its product range and partnership opportunities for the first time in the region this spring at the Print 21 & Promodays trade fair in Zagreb.
As Mr. Michal Kaminski, Marketing Manager for Europe, told us, they operate exclusively on a B2B model, partnering with marketing and advertising agencies across Europe. They recognized the fair as an excellent opportunity to expand their business, even though they have already been present in our regional market for the past five years.
Their portfolio features over 2,000 products, which can be supplied either with or without branding. Specifically, Blue Collection offers 11 branding technologies and more than 40 different finishing options, alongside customization services.
When it comes to the promotional products market, Mr. Kaminski believes it is a segment experiencing steady growth, with our regional markets showing strong potential.
Speaking about trends, he highlighted that customers are increasingly focusing on sustainability, “Made in Europe” products, and quality. In addition, fast delivery is exceptionally important to them—a major competitive advantage for Blue Collection, thanks to its large warehouse and production facility located in Poland.
“Large stock levels, customization capabilities, and providing a complete service under one roof are among the strongest advantages of the Blue Collection brand. This business model is a key prerequisite if you want to grow,” said Mr. Kaminski.
You can watch the full interview in the Print Report, which is also available on the Print Magazin YouTube channel.
