We visited Direct Advertising Ltd. company from Subotica, Serbia due to their installation of a LIYU desktop CNC cutter. Friendly hosts welcomed us in a representative show room full of complex POS stands of the world’s leading brands from the cosmetics and pharmaceutical industry.
The company Direct Advertising was founded in 2008 and is owned by Mr. Igor Rsic. Today, they produce POS products in several halls with a total size of 6000 m2.
What are your most important markets?
After the Covid19 crisis, we reduced the number of clients and focused on several major global brands. This proved to be a good direction. This year, regardless of market instability, we have a significant increase in production. Most of our production is intended for export. We make POS products for the entire Balkans, but also for Hungary, the Czech Republic, Germany and France.
In a very short period of time you installed 3 different machines and all 3 from the company NVM Ltd. How did you decide to give trust to the NVM company and to brands with which you had no experience until now?
We know the people employed at NVM for many years and trust them. In our facilities, we have the top technology of world’s top brands. This is our first investment in brands outside of a few major brands. One of the reasons for cooperation with NVM is the service support and flexibility of their services. We have built a good cooperation with the company NVM and we can fully rely on their service support, which ensures the fulfillment of our obligations to the clients.
Our first investment from the NVM portfolio was the purchase of a LIYU Platinum Q2 Hybrid UV LED printer. Along with the printer, we acquired an automated LIYU Platinum Q-Cut Offset cutter for small formats. We use the cutter for contour cutting of smaller POS elements. The cutter is very precise, easy to operate and has an automatic feeding and picking system. This is very important for us because we have automated this part of production with it. Considering that our operators are very satisfied with the first cutter, we have also ordered another one. It is a large desktop CNC cutter LIYU Platinum Q-Cut 3521, format 3.5 x 2.1 m. We will use it for finishing large POS elements and it will be our third cutter of these dimensions in operation.
Along with these two cutters, we are also working on the previously mentioned LIYU Platinum Q2 Hybrid UV LED printer. It was installed two months ago. We don’t see any differences in print quality or speed compared to the existing printer we own, so far. The maintenance cost of Liyu printers is lower, while the working capacity of both is about 500m2 in one shift. That allows us to cover the current needs of our customers.