We are witnessing a large production of graphic products, which is why it is sometimes difficult to distance oneself from the competition and be visible. Special effects are one way to achieve this, for example with the use of special inks or foils. The Slovenian printing house Copigraf Faganelj also recognized this, investing in the Ricoh Pro C7200x printer. The machine was installed by Eurocop Ltd.
As Mr. Valter Faganelj, the owner, told us, they started using the Ricoh Pro C7200x printer two and a half years ago. Before that, he says, they used competing production printers.
„A few years ago, it was time to change machines. We looked for different offers, compared speeds, prices, features and the decision was made to go with the Ricoh. One of the important things was the fifth printing unit, which helps us to technologically distance ourselves from the competition. On the fifth printing unit we can quickly change several special colors – white, fluorescent yellow or pink and varnish. We usually use varnish because it can quickly and effectively refine almost any design. We intend to expand the range of fifth colors to gold and silver.
We mostly use Ricoh to print special effects. We use it to make a packaging for the cosmetics industry enriched with varnish, special gift vouchers with neon colors, book covers with additional special elements. For demanding customers, with the Ricoh printer we print a background black color to which we subsequently apply gold, silver or metallic foil using digital foil printing technology.
These products have a high added value, stand out compared to the classic CMYK print, contribute to the exclusivity of packaging, book covers or business cards that are made in this way. Special effects contribute also to better product positioning in the market,“says Mr. Faganelj.
