Print 4.0

In order to bring the challenges of digital transformation closer to the Croatian and Adria/Balkan region graphic industry Print Magazin is organizing the 2nd Print 4.0 conference in Zagreb at the Antunovic Hotel on October 26, 2021.

It is quite clear that the printing industry, although many predicted otherwise, is definitely an industry with a bright future. But a successful future also means a willingness to adapt and to change. In recent years the printing industry has faced perhaps the most interesting changes and challenges, and they are associated with the terms digital transformation, Industry 4.0 and Print 4.0. Crucial and efficient digital transformation is much more than investing in technology itself. It applies to all areas of business. It requires a new way of thinking. It means a fundamental transformation.

What does it mean for printers? It means business transformation, that is, automation and digitization of production.

Why? Because printers that automatize their businesses will increase competitiveness, flexibility, productivity, and thus profitability.

What will happen to those who doesn’t do it? Unfortunately, they will disappear from the market.

In which direction should graphic artists go if they want to do business easier, faster, more innovatively and more profitably? This is a direction that, in addition to investing in hardware, ie machines and equipment, also requires investment in software and IT infrastructure that will enable the management of all business processes, regardless of where they are located. Concentrating solely on investing in machines could be a sure path for graphic designers to a very costly failure.

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