The introduction of new technologies into business greatly changes the way the company operates, claims Mr. Branko Misic in an interview for our website.
Mr. Misic, the founder of the Media craft printing shop from Modrica (BiH), points out that new technologies have become a key factor in competitiveness because they enable faster and more efficient work, reducing production time and costs.
Ecologically acceptable water-based paints (60% water) without odor and printing with white color enable the delivery of top quality products that meet high quality standards.
Craf printing shop Media from Modrica has been operating on the BiH market since 2002. Today, they employ eight people and provide their services in an area of 1000 m2. Previously, their business was based only on printing applications for outdoor use, billboards, wallscapes, car wrapping, building branding, printing truck tarpaulins, awnings, etc. However, with the increase in competition, they began to pay more attention to indoor applications. Therefore, in the last three or four years, this segment has become a significant target group on the market.
Higher quality and stability
The investment in HP Latex R2000 plus, which was delivered and installed by Fortuna Digital BiH, is the reason for our visit to the craf printing shop Media.
“Investing in HP Latex R2000 plus came naturally. We had a bottleneck in terms of speed, we wanted to offer clients a higher quality compared to the competition, we got a lower price for environmentally friendly ink and, most importantly, stability in the printing process”, says Mr. Misic.
Ecological standards, easy maintenance with top quality and speed of printing are a big plus.
“We want to produce high-quality print, quickly and efficiently, reduce our negative impact on the environment and ensure safe working conditions for our employees, as well as our clients in the end. That is why environmental friendliness is one of the main reasons for choosing HP Latex technology. Also, simple maintenance and the possibility of working with different materials are a big plus”, said Mr. Misic.
In addition to all the mentioned characteristics, he points out that quick drying is one of the most important characteristics of the HP Latex R2000 plus printer. This allows them to immediately start finishing, which significantly speeds up the production process. Environmental advantage, speed and flexibility make this printer an ideal choice for modern PSP’s.
Full support from Fortune Digital Group
The installation of the printer itself, he says, went excellently. The fact of earlier experience with HP Latex technology also contributed to this. In addition, Fortune Digital BiH service personnel provided clear instructions and training regarding all the capabilities of this printer. Mr. Misic points out that they started printing on the new Latex 2000 plus printer on the second day.
“The cooperation with Fortuna Digital has been going on since 2015 and every year it is more and more successful, so there is no need to talk much about trust and professionalism”, said Mr. Misic.
